![]() “I do think it’s important for designers to continue to think about how we can make the software itself bias us toward playing to our highest selves rather than our lower selves,” he told The Ringer. However, he encouraged the site’s engineers to reconsider how the button can be tweaked to better serve its users. ![]() Since leaving Facebook, he is no longer able to influence the direction of the feature directly. Rosenstein recognized that the “Like” feature has grown way too big to simply disappear, regardless of the unintended consequences. You’ve just created this user experience that emphasizes intensity,” design journalist Cliff Kuang told The Ringer. It’s putting this very intense, distilled version of life in front of you, and that’s a kind of stress. “That’s what the algorithm is putting in front of you. The Ringer cited a Buzzfeed analysis that found that the “20 top-performing false election stories from hoax sites and hyperpartisan blogs” generated more reactions, shares and comments than “the 20 best-performing election stories from 19 major news websites.”īeyond the election cycle, the “Like” button has helped foster a platform where users are seeking to fill Facebook with the most provocative content possible. (JaysonPhotography/Istock by Getty Images) Pearlman hired a social media expert to manage her Facebook page and Rosenstein imposed personal limits on his use of the site.Ĭlose-up view of Facebook notifications on a smartphone. Recognizing the control Facebook has had over their lives, each has taken steps to wean themselves off the social media platform that they helped build to its current state of dominance. Rosenstein, who founded Asana, a San Francisco-based company that works to maximize office productivity, and Pearlman, who created Dharma comics, a popular web comic series, are part of a small but growing cadre of Silicon Valley entrepreneurs who are encouraging their colleagues in the industry to reassess the aftermath of their work. He explained that the feature also helped to contribute to a growing societal phenomenon known as “continuous partial attention” where smartphone users are unable to focus. ![]() “I think it’s also caused the distribution of things that, even if people Like them, aren’t necessarily time well spent.” Mark Zuckerberg, chief executive officer and founder of Facebook Inc.,(AFP PHOTO / GETTY IMAGES NORTH AMERICA)īut as the “Like” button took off and enjoyed usage numbers that analysts place in the trillions, Rosenstein said it has “also led to the rise of clickbait.”
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